MARKETING EFFECTIVENESS SCORECARD, JOHN HERREID, KELLER WILLIAMS REAL ESTATE vs. OTHER REALTORS

 

                                Please Complete Scorecard to Draw Your Own Conclusions about Who Will Probably Deliver the Best Deal to You

 

Item

John Herreid,

Keller Williams

Agent A

Agent B

Agent C

 

Property in Multiple Listing Service with 6 photos.

Yes

 

 

 

Multiple Page Color Brochure with Narration and Photos

Yes

 

 

 

Price Property Aggressively & Correctly to Get Maximum $

Yes

 

 

 

Use 2 Data Sources to Research the Price

Yes, Increases Chance of Finding Higher Priced Sales

 

 

 

Selling Price as % of List Price

95.0% of aggressive prices; last 4 at 99.1%

 

 

 

Average Days on Market

43; 59% in less than one mo; 33% under one week.

 

 

 

Broker’s Open House w/Lunch

Yes

 

 

 

Customized, Up to 50 View Virtual Tour, with Your Voice

Yes

 

 

 

Electronic Flyer to Over 800 Agents, Announce Listing, with Virtual Tour

Yes

 

 

 

Public Open House on One or More Sundays

Yes

 

 

 

Communication Web Site

Yes

 

 

 

Enhanced Listing w/6 photos & Virtual Tour on

Realtor.com, up to 20x Exp.

Yes

 

 

 

Premium Ad Space on Realtor.com (500%+ exposure)

Yes

 

 

 

500 Just Listed Post Cards

Yes

 

 

 

Instant Call Back Feature on Web Site

Yes

 

 

 

Call Capture all Inquiries

Yes

 

 

 

Picture ad Each Week in Delaware County Times

Yes

 

 

 

Purchase Domain Name for Individual Web Site for House

Yes

 

 

 


 

Item

John Herreid,

Keller Williams

Agent A

Agent B

Agent C

Detailed 30+ Point Market Analysis to Inform You &

Provide Marketing Leverage

Yes

 

 

 

 

Personal Contact Information on Advertising

Yes

 

 

 

Ongoing CMA Information

Yes

 

 

 

House Featured on Agent Website; Average 10,500+ hits per mo.

Yes

 

 

 

#1 Rated Real Estate Web Site on Google for Wallingford and Swarthmore Real Estate

Yes

 

 

 

House on Dozens of Major sites.

Yes

 

 

 

Public Web Site

Yes

 

 

 

Web Sites Available 24/7 to schedule showings.

Yes

 

 

 

Request Feedback on Every Showing; email info to Seller

Yes

 

 

 

Represent Only Seller to Get You Best Agreement

Yes, Represent both Buyer & Seller is Conflict of Interest

 

 

 

Personal Assistant on Team

Yes

 

 

 

Cancel Contract if Dissatisfied

Yes

 

 

 

Extensive Report Developed for House and Area to Explain Schools & Neighborhood

Yes

 

 

 

72,000 Realtors to Provide Referrals for Incoming Families

Yes

 

 

 

Detailed Agent Check List

Yes, Ensures On Time Plan

 

 

 

Staging Consultation, No Cost  (Quicker Sales, More $)

Yes

 

 

 

Weekly Follow Up Call, Email, or Regular Mail

Yes

 

 

 

30, 60, 90 day Meeting

Yes